What you can achieve right now, that can be sustained over time which in turn gives you a platform for further growth?
Churches had to pivot at unbelievable speeds since the start of the Covid-19 pandemic to ensure they could keep connection with their congregation AND also continue to fulfil their mission. That has meant many different (and often very creative) solutions have been developed to help churches get “online” with their offering – from streaming via mobile phones to putting in full blown “broadcast” facilities – most have done incredibly well but the truth is that some have floundered.
In the early stages of the pandemic the key thing was to do SOMETHING – however one of the lessons I have learnt over the years is that whilst doing “something” is important (and often vital to start there), doing it sustainably is equally as important in the long term. So, I want to challenge you at whatever stage you are in the process to ask yourself this question – what is my viable minimum product?
What do I mean by a “viable minimum product”?
I mean what you can achieve right now, BUT that can also be sustained over time this in turn gives you a platform for further growth.
Obviously, there is no one answer to this for everyone – a church of 50 will have a very different answer to a church of 500 which in turn will have a different answer to a church of 5000 etc. However whatever size your church is, working out the answer for YOU is important.
So, how do you answer this? I want to give you 3 things to look at that will help you get to the answer for YOU:
So, my key lesson is to start thinking big picture and work out your “system”, then everything you do can be built on developing and sustaining that system which helps you work on a long term sustainable plan that you can build towards from where you are today.
*Here is a very practical example that comes from thinking in terms of systems – your scenario is that you currently only have a 2 camera set up as though you have 3 video cameras available, 2 have HD-SDI outputs and one only has HDMI and your switcher only takes HD-SDI inputs – you want to get a new camera but don’t have the budget – the solution? invest in a convertor (HD-SDI to HDMI) for a fraction of the price of a new camera – then for minimal investment you have 3 cameras available.